Happy Hump Day! Now, if you’ve followed me on my social sites you may have seen my recent collaboration with Ashley Stewart! Before we get into the meat of everything, I want to take you down memory lane lol. Ashley Stewart was THEE first brand that I collaborated with in my career as a blogger. From the Mother’s Day Post to the Work Wear Post, Ashley Stewart has always been a favorite of mine. When Madeline Jones, the Editor in Chief of Plus Model Magazine, reached out to me about the opportunity to work on this campaign, there was no way I was going to turn this down.
Many brands aren’t actually hearing our cry: WE NEED MORE! Does it hurt to show extend your clothing choice past a size 22? Does it hurt to feature more women who look like the average plus size woman in your campaigns? Ashley Stewart continuously pushes the envelope for us. Currently, they are one of the very few retailers that use models who are visibly plus size (yea, I never could relate to the plus size models with small waists and washboard abs). And with the release of their extended sizes, they are now one of the brands that are actually working with us to provide more options up to a size 32! Yup, that’s about 10 sizes higher than most brands that carry plus size clothing.
Now to get into the nitty gritty! At their headquarters in Secaucus, NJ, they invited 5 bloggers to help launch their extended sizes collection. (If you are wondering why they keep calling it extended sizes, it’s because no one would know that they made sizes past a 24 if they did announce that they were extending their sizes). Alissa of Stylish Curves, Meahgan of Little Lime Dress, Tiffany of Lace N Leopard, Beck of Manfattan, and I were the bloggers chosen to launch their campaign. Not only was I part of such a monumental campaign, but I made 4 new blogging sisters, YAY!
Their offerings truly blew my mind. Typically drab muumuu’s are the go-to options when most brands make clothing for women past a size 24. Ashley Stewart launched their extended sizes campaigns with denim dresses, jumpsuits, wrap dresses, and PRINTS+PATTERNS! If you haven’t noticed in my past shoots, I typically shy away from jumpsuits, especially if there isn’t peplum associated with it!
For this shoot, I rocked their LINEN QUILTED SHOULDER JOGGER JUMPSUIT. I fell in love with my first jumpsuit! It was comfortable and the denim quality is amazing!
Secondly, another thing you don’t see me wear is wrap dresses/flowwy dresses. Mostly because I look at the model and it looks completely different on me. Although it hasn’t been posted yet, check out my shades of blue dress!
My blogger boos looked awesome in their outfits too!
Ashley Stewart partnered with Plus Model Magazine to provide an exclusive look at their new extended sizes range in their new Spring Fashion issue that launched yesterday. Click here to check out the March 2016 issue. The Ashley Stewart exclusive feature is on pages 80-91.
I’m not sure if I can’t thank them anymore but THANK YOU to Maddy from PMM, the whole Ashley Stewart team (Darnelle, Erica, Tamara, Ms. Blake etc), Tara Taylor the MUA, Alicia the Hair Stylist and many more! Thanks for a memorable day and make sure you check out Ashley Stewart’s extended sizes collection!
P.S: Although the extended sizes are only offered online, if this campaign goes well, they’ll be in store before you know it :).