“Great style should be available in all sizes because fabulous, fierce, kick-ass women come in all sizes!”
Want to see why Rue 114 was named “Designer of the Year” at Full Figured Fashion Week?
Rue 114 has to be my favorite designer BY FAR! I love the intricacy of their designs as well as the print that they use.
Rue 114 is inspired by and created for women who believe that every shape and size should be celebrated as beautiful. For Spring/ Summer 2013, Rue 114 presents its “Prints-n-Scribes” collection, our story through the medium of print, color & form. This is our first Spring presentation, and the season immediately brings to mind rebirth, color, and freshness that we hope to reflect in this collection. As we seek to constantly push the boundaries of modern, African inspired fashion; we thought it appropriate to use prints as our foundation. Taking cues from the popular color blocking trend, Rue 114 re-imagines the aesthetic through the prism of “print blocking.” Needless to say, this is not your wallflower’s collection! Last season, we kept use of Ntuma* (African prints) to a minimum and think we may have suppressed a lot as we went a bit crazy for Spring/ Summer. But, here at Rue 114, we like “crazy” and hope you like it on us too! Each piece in this collection is named after a fabulous friend who has encouraged and inspired us to keep dreaming big!! It takes a village!
Serwah Asante is the Creative Director and Founder of Rue 114. After graduating from Dartmouth College with a BA in Sociology, Serwah continued her studies at the Fashion Institute of Technology, NY. In 2011, Serwah launched Rue 114 as a platform upon which to celebrate beauty and style at all sizes. Inspiration for the Rue 114 brand is deeply informed by the designer’s Ghanaian roots, New York City upbringing, and eternal love of travel. Each collection is born of the global perspective and responds to the call of what today’s woman; whether in Laos, Lagos, or Los Angeles; needs to be edgy, unique, powerful, and always feminine.